user intent

URX dynamically extracts information from the page to understand what a user is interested in. Here, we would identify Ed Sheeran as a popular music artist.

Choosing relevant results

Next, we look through our massive index of mobile content and predict what someone reading about Ed Sheeran would want to do next. Learn more about how we select results with our Knowledge Graph.

Learn about the URX Knowledge Graph

Driving action

We engage users with relevant, product-level content and provide them with the shortest path to purchase via deep linking.